INFECTIOUS PR • LOVE TO BE... • SKETCH LABS • WITNEY CAR ELECTRICAL • GRAMMY-NOMINATED •
01 / THE PROBLEM
You’re great at the work.
Growth keeps getting pushed back.
New business happens when there’s time, which is never. Contacts are spread across inboxes and spreadsheets.
The new service you know you should launch has been on the list for a year. It isn’t a lack of ambition. It’s that nobody owns it.
02 / WHAT I DO
What I take off your
plate.
01
NEW BUSINESS AND OUTREACH
Targeted outreach and pipeline building that bring in new clients and win back old ones.
02
EMAIL MARKETING
Campaigns and regular mail-outs that keep your audience warm and bring in work all year round.
03
SYSTEMS & PROCESSES
CRMs, contact databases and workflows that turn scattered information into something your team uses every day.
04
NEW SERVICES & NEW MARKETS
Designing offers, planning expansions and structuring specialist hires so the business grows in the right direction.
05
STRATEGY, BRAND & SOCIAL
Positioning, brand voice and social media audits with clear recommendations your team can run with.
OUTREACH • SYSTEMS • REVENUE • STRATEGY •
03 / RESULTS
2 YRS+
Embedded at Infectious PR
Right hand to the director of one of the UK’s leading music PR agencies, owning the growth work that used to fall through the cracks.
A
Multiple new retainer clients sourced directly through my outreach, plus dozens of one-off campaigns and dormant clients brought back.
B
One CRM the whole team uses daily, built from scratch out of hundreds of scattered spreadsheets.
C
New services designed and launched that clients have bought again and again.
D
Monthly campaigns to 30,000+ industry contacts, backed by a quarterly outreach rhythm that brings in work all year round.
E
Processes rebuilt across how the team organises contacts, runs outreach and delivers work.
"Tom is very much part of our team not just a consultant. He's found opportunities we hadn't spotted and built the systems and outreach to make the most of them. Whatever we bring to him is dealt with quickly and thoroughly, and he's usually a step ahead of us. Having him in the business has genuinely changed how we work."
“
JOADY, DIRECTOR, INFECTIOUS PR
UK HOUSE MUSIC EVENTS BRAND
LOVE TO BE...
01
Radio show rebrand. A complete visual redesign of the show with a new set of modern, stylised templates, plus a plan to take it to a wider audience.
02
Contact system rebuilt. Moved almost 100,000 contacts out of a disorganised database, full of bounced and irrelevant entries, into a new platform, cleaning them properly on the way. Then built automated campaigns across email, WhatsApp and text, from ticket-sale pushes and newsletters to birthday messages.
03
Social media reset. A deep dive into the accounts found what was suppressing their reach. I fixed it, then built content schedules around the radio show and events.
04 / HOW IT WORKS
Every business has growth sitting in its blind spots.
THE GROWTH AUDIT: FIVE THINGS I LOOK AT
A1
NEW BUSINESS
How you find, pitch and follow up with clients.
A2
NEW REVENUE
Services you could be selling but aren’t.
A3
AUDIENCE
Your database, email and CRM health.
B1
PRESENCE
Brand and socials, and whether they match your stature.
B2
COHERENCY
Where the business contradicts itself, and what each area could be doing smarter.
05 / ABOUT
SAME INSTINCTS.
New stage.
LIVE · 2,000 PEOPLE · MADAME LOYAL, PARIS, 2022
Fifteen years as a Grammy-nominated producer and world-touring DJ, with collaborations alongside Nile Rodgers and Steve Angello and sold-out rooms from Printworks to XOYO.
Every release, tour and community I built came down to the same things: outreach, audience growth and systems that work.
For over two years I’ve brought those to Infectious PR, one of the UK’s leading music PR agencies, where my outreach wins their clients, my systems run their pipeline and I work as right hand to the director.
Based in Brighton, working with founders across the UK.
THEN · 5,000+ PEOPLE · PRINTWORKS, LONDON
RADIO · CAPITAL DANCE
LIVE · 2,000 PEOPLE · MADAME LOYAL, PARIS, 2022
80M+
STREAMS
FIFA 23
VIDEO GAME SYNC
60K
ONLINE COMMUNITY, GROWN FROM ZERO
06 / FAQ
Before you
book.
Do you run our social media?
No. I’ll audit it and show you exactly what to change, and your team or a specialist runs it.
Do you work in person?
Mostly remotely, with regular calls to keep things moving. I travel for in-person working days a few times a year, and if you’re close to Brighton, I’m happy to come in more often.
What does it cost?
It’s a monthly retainer with a three-month commitment to start. We’ll talk numbers on the intro call, once I know what the work involves.
Is the Growth Audit really free?
Yes. You get a one-page findings report within a week, and it’s yours to keep whether we work together or not.
What kind of businesses do you work with?
Founder-led creative businesses, usually teams of around three to seven people. But size matters less than fit: if there’s a real problem I can solve, we should talk.